Jon Woods on Granada’s relationship with the region

What would you say was the relationship between Granada and the rest of Manchester?

I think in terms of Greater Manchester, I think it was pretty well-respected as a company, you know, flying the flag for the north west in all its ways. The dilemma that Granada faced was with Liverpool – it was second city almost, feeling slightly isolated at the bottom of the M62, and for so many ways, Granada news was placed there for that very reason, in the Exchange building, news went there, and the This Morning concept was put there to give it more presence and to give it a feel to try and put some duality into its presence in the north west. Then also of course, Blackburn had a news centre, Chester had a news centre, Lancaster had a news centre, so they did try to divert away from the hub to give it a branded feel that there was a Granada office in more than one place, it wasn’t just central Manchester.


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